Does Your Spa Website Have These 7 Must-Have Pages? (Orlando Checklist)
Your spa's Instagram might be stunning. Your treatments might be world-class. But if a potential client lands on your website and can't figure out what you offer, how to book, or why they should choose you over the spa down the street — you've lost them in under three seconds.
At Marketivist, we audit small business websites across Orlando regularly, and spa websites are some of the most common culprits for missing the basics. Here are the seven pages every Orlando spa website needs.
1. Home page — your 3-second first impression
Your home page needs to answer three questions immediately: What do you offer? Where are you located? How do I book? A clear headline like 'Day Spa & Facial Treatments in Lake Nona, Orlando,' a photo that captures the experience, and a visible booking button — all above the scroll. If visitors have to hunt for any of this, you're losing bookings.
2. Services page — with prices
A services page that lists 'massage, facial, body treatment' without descriptions or pricing is doing very little for you. Break out each treatment into its own section with a name, brief description, duration, and price range. Pricing transparency builds trust — and spas that hide their prices often lose clients who assume they're out of budget, even when they're not.
3. About page — your story and your team
People choose a spa based on trust, and trust is built through people. Your About page should introduce the owner, explain why you started the business, and highlight your team's credentials. In a city as service-dense as Orlando, personality and authenticity are genuine competitive advantages.
4. Online booking page
If a client can't book directly from your website — 24 hours a day, without calling — you are losing appointments every week. Integrate a booking tool like Vagaro, Mindbody, Booksy, or Acuity and link to it from every page. The fewer steps between 'I want to book' and 'I've booked,' the higher your conversion rate.
5. Gallery or portfolio page
Spas are a visual purchase. Clients want to see your space, your treatments, and ideally before-and-after results. A gallery page with professional (or well-lit phone) photos of your treatment rooms, your team, and your results creates desire and confidence. Update it regularly — stale photos from years ago do more harm than no gallery at all.
6. Reviews or testimonials page
Google reviews are powerful, but a curated testimonials page on your own website adds an extra layer of credibility. Pull your best reviews, add a client photo if they're willing, and include a direct link to your Google review page so new visitors can verify they're real. This is especially important for first-time clients who found you through a search.
7. Contact page with your location and hours
Include your full address with a Google Maps embed, your phone number, your email, your hours of operation, and links to your social profiles. If you serve specific Orlando neighborhoods like Dr. Phillips, Windermere, or Lake Nona, mention them here — it helps with local SEO and reassures clients that you serve their area.
Missing one or more of these pages?
You're not alone — it's one of the most common issues we find when auditing Orlando small business websites. The good news is that each of these pages can be built or improved in a matter of days, and the impact on bookings is often immediate.
Ready to grow your spa business in Orlando? Marketivist is a local Orlando digital marketing agency helping small businesses get found, get leads, and grow. Schedule your free consultation at marketivist.com.
