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Agency Audit

Agency Audit

Hey, maybe you have an agency that is helping you already, but you’re not sure if you’re happy with the results.

Maybe you’ve plateaued and would like a second opinion on what could be causing the slump.

Or maybe you want the piece of mind that the budget you have for fees and paid ads is fair. We can help you determine, from an unbiased and honest perspective, if you are on the right track.

If there is more to do, we will call it out, but if the job is getting done, we will also let you know. Schedule your commitment-free call to learn more..

Activate. Amplify. Boost.

What are some the KPIs that your agency should be sharing with you?

Digital campaigns should are all ‘trackable'.’ Is your current agency sharing all the numbers? Are they transparent on how they are spending your hard earned money? These are some of the KPIs that they should be reporting on a monthly basis:

  1. Click-Through Rate (CTR)

    Why it matters: CTR measures how often people click on your ad or content after seeing it. It’s a direct measure of how compelling your content or offer is.

  2. Conversion Rate

    Why it matters: This KPI measures how effectively your website or landing page turns visitors into customers or leads. It’s essential for understanding whether your campaign is driving the desired actions.

  3. Cost Per Click (CPC)

    Why it matters: CPC shows how much you’re paying for each click on your ad. It helps determine if your ad spend is efficient and cost-effective.

  4. Return on Ad Spend (ROAS)

    Why it matters: ROAS helps you determine how much revenue you’re generating for every dollar spent on ads. A high ROAS indicates a strong return on your advertising investment.

  5. Lead Generation Metrics

    Why it matters: If your campaign is focused on generating leads (such as email sign-ups, free trials, or inquiries), these metrics help measure how successful your campaign is at capturing potential customers.

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