Paid Social

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Paid Social / Meta Ads / LinkedIn Ads

A powerful way to convert leads into customers is by retargeting users that have recently engaged with your website, ads, or social posts. Even though a paid social strategy also encompasses broader goals like building brand awareness, reaching new audiences, and driving traffic, social media ads are key to rounding out your digital presence. One of the key aspects of doing paid social ads involves developing the visual aspect of your digital marketing strategy. Your brand will come alive with imagery that aligns with your brand. Our team can create these for you.

How many times should you show ads to a user in order to woo them to convert? What is the ratio of paid social dollars vs paid search dollars? Which platform will work best for my business? 

These are all questions we can answer with a discovery session and a research report. A review tailored to your specific needs can help you consider how to best use this strategy. Platforms like meta (Facebook and Instagram), TikTok and LinkedIn can serve very specific purposes depending on your audience and industry. It may make sense to combine several platforms or focus on just one. We can help you determine how to maximize the most bang for your buck.


Marketivist.

Activate. Amplify. Boost.

Why invest in paid social ads?

  1. Reach a Highly Targeted Audience

    Paid social ads allow small businesses to target specific demographics, such as age, location, interests, behaviors, and even device type. This precision ensures your ads are shown to the people most likely to be interested in your products or services, maximizing the effectiveness of your budget.

  2. Boost Brand Awareness

    For small businesses, getting noticed can be challenging. Paid social ads put your brand in front of a wider audience, even those who don't already follow you. Consistent ad exposure can help increase brand recognition and make your business top-of-mind when potential customers are ready to make a purchase.

  3. Cost-Effective Advertising

    Compared to traditional forms of advertising (e.g., TV, print, radio), paid social media ads are far more affordable. Small businesses can set daily or lifetime budgets and adjust spending based on campaign performance. This flexibility allows you to control costs while still reaching a large audience.

  4. Quick Results

    Unlike organic growth, which can take months to show results, paid social ads can generate instant visibility and engagement. As soon as you launch your campaign, your ads start appearing in front of your target audience, which can drive immediate traffic to your website or physical store.

  5. Increase Website Traffic & Sales

    Paid social ads are designed to drive traffic to your website. Whether you're promoting a specific product, a special offer, or your business in general, ads can funnel visitors to your site. If you have an e-commerce store, this can lead directly to increased sales.

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