Paid Search /PPC 

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Paid Search / PPC/ Google Ads

The most popular keywords can yield millions of page results for searchers. Some of those keywords may be difficult to rank organically, but can be quite achievable with a good paid search strategy.

Which words should you give the most budget to? What should your daily spend be? How many keywords should you target to get the most bang out of your buck?

 

These are million dollar questions. We can answer those for less than you think, and proceed to optimize your adwords for best results. Whatever you invest in with a paid search strategy can yield many times over what you spent. It can expand your customer base, elevate sales goals, activate your subscriber list, amplify your prospects, and help build your brand presence. A sweet spot between results from your organic and paid rankings can change your business forever. Call us to find out how.

PPC (or pay-per-click), Google ads, and paid search are all terms used to describe a paid strategy on Google adwords or other search engine platforms. A good PPC strategy will rank your website in the top results.

Activate. Amplify. Boost.

Why invest in paid search?

  1. Targeted Reach

    Google Ads allows businesses to target specific demographics, locations, times of day, and even user behavior (e.g., interests, past searches). This level of targeting ensures that your ads reach the right audience.

  2. Immediate Results:

    Unlike organic SEO, which can take months to show results, Google Ads can provide immediate visibility. Once your campaign is set up, your ads can appear as soon as your budget allows.

  3. Local Targeting:

    Google Ads is great for businesses with a local focus. You can use location-based targeting to reach customers in specific regions or even within a particular radius around your store.

  4. Budget Flexibility:

    Google Ads allows businesses to set daily or monthly budgets, ensuring that they don’t overspend. You can start with a modest budget and gradually increase it as you see positive results.

  5. Continuous Optimization:

    Google Ads provides tools to constantly test, refine, and optimize campaigns. A/B testing, ad copy testing, and keyword adjustments ensure campaigns evolve over time to improve results.

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