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SEO
Orlando SEO & Local Search
Search Engine Optimization - or SEO - is a way for users to find your site organically. SEO will affect the position your site appears in within a search engine’s non-paid results.
A search engine will determine the position your site shows up in based on how relevant it thinks you are for the keywords searched. A lot of small businesses rank for “branded results”, meaning, they’ll show up in the top results when people search the business name. However, most NEW customers will not know your name yet.
New leads are likely searching for words associated with the goods or services you sell - maybe also close to the location they’re in - and you want to make sure that when they type their search, you are coming up within the top results. We can help you do that.
Which keywords should you optimize for? That’s where the real work comes in. There are tens - if not hundreds - of variations you can optimize for, but which ones will be best for you will depend on factors like keyword difficulty, domain age, content quality, page speed and more. There’s a lot to consider. Our research will help determine your most effective strategy.
Why do businesses need SEO?
1. Boosts Credibility and Trust
Websites that rank higher on Google are often perceived as more trustworthy and credible by users.
2. Cost-Effective Marketing
Unlike paid ads, organic search traffic from SEO is free, offering a long-term, sustainable marketing strategy.
3. Competes with Larger Brands
Good SEO levels the playing field, allowing small businesses to compete with bigger companies in search results.
4. Local SEO Increases Foot Traffic
Optimizing for local searches (Google Business Profile, local keywords, etc.) helps nearby customers find your business.
5. Long-Term Growth Strategy
Unlike short-term ads, SEO builds sustainable visibility and traffic over time, supporting long-term business growth.
Marketivist.
Activate. Amplify. Boost.
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