Pick from our a-la-carte menu below
WHAT WE DO
SEO & Local Search
Search Engine Optimization - or SEO - is a way for users to find your site organically. SEO will affect the position your site appears in within a search engine’s non-paid results.
A search engine will determine the position your site shows up in based on how relevant it thinks you are for the keywords searched. A lot of small businesses rank for “branded results”, meaning, they’ll show up in the top results when people search the business name. However, most NEW customers will not know your name yet.
New leads are likely searching for words associated with the goods or services you sell - maybe also close to the location they’re in - and you want to make sure that when they type their search, you are coming up within the top results. We can help you do that.
Which keywords should you optimize for? That’s where the real work comes in. There are tens - if not hundreds - of variations you can optimize for, but which ones will be best for you will depend on factors like keyword difficulty, domain age, content quality, page speed and more. There’s a lot to consider. Our research will help determine your most effective strategy.
Paid Search / PPC/ Google Ads
The most popular keywords can yield millions of page results for searchers. Some of those keywords may be difficult to rank organically, but can be quite achievable with a good paid search strategy.
Which words should you give the most budget to? What should your daily spend be? How many keywords should you target to get the most bang out of your buck?
These are million dollar questions. We can answer those for less than you think, and proceed to optimize your adwords for best results. Whatever you invest in with a paid search strategy can yield many times over what you spent. It can expand your customer base, elevate sales goals, activate your subscriber list, amplify your prospects, and help build your brand presence. A sweet spot between results from your organic and paid rankings can change your business forever. Call us to find out how.
PPC (or pay-per-click), Google ads, and paid search are all terms used to describe a paid strategy on Google adwords or other search engine platforms. A good PPC strategy will rank your website in the top results.
Paid Social / Meta Ads / LinkedIn Ads
A powerful way to convert leads into customers is by retargeting users that have recently engaged with your website, ads, or social posts. Even though a paid social strategy also encompasses broader goals like building brand awareness, reaching new audiences, and driving traffic, social media ads are key to rounding out your digital presence. One of the key aspects of doing paid social ads involves developing the visual aspect of your digital marketing strategy. Your brand will come alive with imagery that aligns with your brand. Our team can create these for you.
How many times should you show ads to a user in order to woo them to convert? What is the ratio of paid social dollars vs paid search dollars? Which platform will work best for my business?
These are all questions we can answer with a discovery session and a research report. A review tailored to your specific needs can help you consider how to best use this strategy. Platforms like meta (Facebook and Instagram), TikTok and LinkedIn can serve very specific purposes depending on your audience and industry. It may make sense to combine several platforms or focus on just one. We can help you determine how to maximize the most bang for your buck.
Web Development & UX Designs
In this industry, we see so many social media accounts and so many fantastic businesses banking on their posts for lead generation. A business without a website is like a bird with no wings. We can attract customers through social media buzz, word of mouth, and organic traffic, but a business is beholden to the platform it feeds. Without an independent and relevant url to stand behind the businesses’ credibility, maximizing the conversion of leads will not fully flourish. The legitimacy, brand trust, and repository of information that a website offers is eternal, and intentional. A website does not disappear when the newsfeed does; it lives perpetually as the stamp of legitimacy and trustworthiness for your good or service.
Nowadays, building a user-friendly and sophisticated website is not as hard as it seems. These projects are not always simple, but the elevation it gives your brand, the power it feeds to your ranking, and the digital print it leaves for your business, is invaluable.
Maybe you already have a website, but it looks outdated or is difficult to navigate. Enter U/X design. Through a careful review of your website’s user experience, we can determine the barriers the customer is experiencing to convert. Let us make it as easy as possible for a user to find what they are looking for once they land on your website.
Need SEO-friendly content for your site? Better call-to-actions buttons (CTAs)? Images organized in a user-friendly way?
We are experts in developing ecommerce and B2B websites that will help you activate online sales or leads. Call us for a free consultation to learn what we can do.
Digital Marketing Training / Consulting
Many small businesses are not big enough to hire external parties to help their digital marketing strategy grow. We’ve been there. Maybe you are interested in learning better strategies to continue doing it yourself. We can help.
Hire us for a few hours a week (or a few hours a month) to help answer critical questions that are hindering you from getting to the next step.
If you have someone that is helping you in-house, we can absolutely train that person(s) on everything from PPC, paid social ads, Google Adwords optimization, and SEO. Email us to schedule your free call and learn more.
Agency Audit
Hey, maybe you have an agency that is helping you already, but you’re not sure if you’re happy with the results.
Maybe you’ve plateaued and would like a second opinion on what could be causing the slump.
Or maybe you want the piece of mind that the budget you have for fees and paid ads is fair. We can help you determine, from an unbiased and honest perspective, if you are on the right track.
If there is more to do, we will call it out, but if the job is getting done, we will also let you know. Schedule your commitment-free call to learn more..
